Index — Selected work
Four products. Four research-driven bets.
Each case study walks through the customer insight, the bet I made, what we shipped, and the numbers it moved.
01 · Alucify
Closing the AI software development context gap and winning Salesforce and Airbnb
Built a semantic context engine that turned enterprise codebases into trustworthy fuel for agentic workflows.
Salesforce, Airbnb
Active accounts
10+
Enterprise engagements
02 · CaaStle
Multi-agent workflow automation: 30x efficiency and 5x growth to $12M ARR
Manual curation was the bottleneck behind every retailer. An agentic workflow turned it into a 30x lever and a $12M ARR account.
30x
Curation efficiency
$2.5M → $12M
Key client account ARR
03 · CaaStle
Borrow: turning a consumer insight into a B2B2C API product with $300M TAM
GenZ shoppers told us they aspired to luxury but were priced out. We rebuilt the rental experience inside the retailer's own storefront.
$300M
TAM unlocked
$2–5M
ARR increase per retailer
04 · Gwynnie Bee
Finding the aha moment that grew subscription ARR by $7M
Cohort analysis surfaced an unglamorous activation signal — first box in 6 days, 50%+ worn. Every initiative thereafter pointed at it.
60% → 50%
Free-trial churn (now profitable)
$7M
ARR lift